For starters, you need to optimize your adwords campaign before you start thinking about Google ads automation tools. This means that you have to know your target audience and the results you need from an ad campaign.
Knowing your audience will help you when you are creating a landing page, ads copy, images, and any content to be used in the campaign. This way, even when you do not have the best Google ads automation software, you will still have the best results.
Secondly, you need to ensure that your ad groups are set right. Your ads need to be targeted to simple general categories such as location, device, income, gender, age, and interest categories. Once you have decided the ad groups, start by setting the audiences, then the demographics and lastly the keywords.
When you are considering Google ads automation, you need to set ad performance parameters for individual ads. Here, you need to pick the right device and not just advertise universally to all devices. You also need to consider the timing; when do you get the most clicks between week days and weekends? Again, even with adwords automation tools, you do not a summer-themed ad running in winter.
Using Google ads software doesn’t mean that you will never have to work. You will need to keep fine-tuning the ads. You have to refine them to ensure everything is running as it should. For starters, ensure that the keywords, and ensure you have found the right ones. The key here is to find keywords that perform and discard those that don’t. This way, when you use adwords scripts to automate, your ads will run smooth.